Tourists’ Revisit Intention and Electronic Word-of-Mouth at Adaptive Reuse Building in Batavia Jakarta Heritage

This study aims to analyze the impact of perceived price, experience quality, authenticity, prior knowledge, and social influence on electronic word-of-mouth (eWOM) revisit intention at Batavia Jakarta Heritage, with value serving as mediating variables. Heritage is a tourism destination located in old town Jakarta, known for its cultural heritage buildings that have been adaptively reused since colonial era. Furthermore, gather relevant data tested variables, questionnaire was distributed 409 tourists who visited destination. The primary were analyzed using partial-least square structural equation modeling (PLS-SEM) assistance SmartPLS v.3.2.9 software, obtained results showed not all proposed hypotheses accepted. Specifically, price authenticity did directly an or eWOM, even when mediated. also several recommendations managers, stakeholders, future endeavors.